This story begins in November 2015. Carlos wanted to surprise his girlfriend Sofia and buy her a pair of heels. He loved fashion and knew that although Sofia was very tall, she had no qualms about wearing heels and being even taller; she said that height made her feel confident. With that idea in mind, Carlos set out in search of his gift and began to explore the streets of Madrid.

To his astonishment, he was unable to find shoes that he liked and that didn’t have an exorbitant price, so he had to go home empty-handed. But it didn’t stop there; the idea of heels with an attractive design at a reasonable price took root in his mind.

After giving it some thought, Carlos decided to tell Sofia about the idea of creating a brand where people could find what he had not been able to find when looking for his gift. Sofia encouraged him with the idea, and both decided to move forward with it. At the ages of 18 and 24, Sofia and Carlos founded MIM.